How to Make Email Content That Is More Interactive

Find examples of interesting, dynamic emails and learn how to write them. Use our tips to improve your email marketing!

Examples of Interactive Emails that Work and Tips on How to Make Your Own

Writing exciting emails is a great way to get people’s attention. Yet, marketing has changed a last over the last five years. Plain text messages that don’t engage the reader’s attention are no longer used. The interactive portions of email have altered the game as technology has advanced and grown simpler to use.

So, how can you create intriguing emails that will wow your subscribers? Let’s have a look at some intriguing examples and useful hints for creating your own dynamic emails that people will like.

Examples of effective interactive emails

In this part, we are going to look at actual instances of outstanding interactive emails from companies like Sephora, Vans, Spotify, and Nike. We will examine how they made their advertising interesting, how it kept viewers interested, and how it aided them in developing enduring brand impressions. These instances teach us a lot, and they will provide us inspiration for our own interactive email marketing. In case you need more info regarding this topic, you can read a blog post at Selzy about the best interactive email examples


International cosmetics company Sephora is a master at crafting engaging letters. They provided customers with a quiz throughout one of their adverts to help them figure out what color their skin is. The quiz included amusing and intriguing questions, and it concluded with some unique suggestions. While maintaining their attention with entertaining elements, Sephora succeeded in gathering valuable information about its clients’ preferences.


Vans offered a unique video in an email ad for their shoe line that allowed consumers to spin a model shoe in a complete circle. This interactive feature allowed customers to see the shoe from every angle, giving them a far greater notion of what the product looked like than a static image could.


Spotify is well-known for its personalized music recommendations, but that’s not all it provides. They delivered consumers bespoke playlists depending on what they listened to as part of one of their attempts. This encouraged individuals to use the app more often.


Nike’s engaging Nike Training Club workout app campaign is an excellent illustration of how gamification can be applied in email marketing. They created an interactive quiz and provided exercises depending on the answers. This encouraged users to take the survey and utilize the app to achieve their fitness objectives.

Key Points for Creating Engaging and Interactive Emails

Here are the six most crucial pointers to remember while composing emails. 

Game on! 

Email gamification is an effective technique to engage people and capture their attention. Adding gamified aspects to your emails, such as quizzes, riddles, or intriguing games, may make them more enjoyable and inspire your users to interact with your business.

Assume your favorite clothing retailer sends you an email asking you to create an outfit utilizing their new collection. To create multiple costumes, you could drag and drop different garments onto a computer model. This would not only be entertaining for your consumers, but it would also allow them to observe how other items function, thereby increasing their likelihood of purchasing.

Use surveys and polls that people may participate in.

Everyone wants their opinions to be heard. Including polls or surveys in your emails is a great way to collect meaningful input from your readers while also keeping them engaged. Inquire about their likes and dislikes, hobbies, or previous interactions with your business.

Let’s illustrate it with an example. For a restaurant, it is a good idea to send out an email with a poll asking guests to vote for their favorite dish or recommend a new one. Letting your consumers weigh in on choices shows them that you really care and builds a stronger connection with your business.

Make advantage of picture galleries or a carousel.

Visual content may help you convey a tale and pique people’s curiosity. Instead of sending a single flat image, consider sending an image gallery carousel. This lets you show off a variety of goods, services, or even progress in a number of pictures that your subscribers can interact with.

For instance, a tour business could make an email with beautiful pictures of different places to visit. By adding a carousel, members can swipe through the pictures to learn more about each place and get ideas for their next trip.

Add interactive catalogs of products.

If you run an e-commerce business, sending your followers a live product catalog by email can make shopping a lot more fun for them. Instead of just sending a list of goods in plain text, you could make an interactive catalog that users can use to look through different groups, see product information, and even buy right from the email.

Imagine getting an email from a furniture store with a link to a catalog that you could interact with. You can swipe through different living room sets, click on individual pieces to see them more closely, and even add things to your shopping cart without leaving your email. Your users will find it easier to decide what to buy because of how smooth and involved the experience is.

Make your own emails with links.

Personalizing your emails is the key to making them interesting and involved for your readers. Change the content and parts that users can connect with based on what they like and how they use the site. Use their names in the email, offer products based on what they’ve bought or looked at before, and use changing content to make each message feel like it was written just for them. 

Try, find out & get better.

Putting together lively, interesting texts is a back-and-forth process. Try out different call-to-action buttons, styles, and interactive features to see what your audience likes best. Moreover, analyze the data, learn from what you did, and use what you’ve already known to improve your letters in the future.

To Wrap Up

Interesting and appealing emails maintain your readers’ attention, get them more engaged, and thus generate purchases. There are several methods to make your communications exciting and memorable, such as employing games, quizzes, photo slideshows, and bespoke catalogs.

When creating interactive correspondence, keep in mind who you’re writing for. Discover what they enjoy, what they do, and how they behave in order to provide them with information that will pique their interest. Send messages that stand out in the inbox and leave a lasting impression on your audience by combining creativity and customization.

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