Digital Marketing

From Coding to Content: The Role of a Technical SEO Consultant in Boosting Search Rankings

A study of billions of search results finds over a quarter of Google searchers click on the first organic result. This leads the user to a website that isn’t the top result. Despite being ranked on page 2 of the search results, up to half of a website’s traffic may come from the top-ranking page.

This is where technical SEO comes in handy. If you aren’t seeing the results you hoped for from your content marketing practices, a technical SEO consultant might be able to help.

In this article, we’ll discuss some of the services that a good SEO technical consultant can provide you.

Speed Matters

In our fast-paced world, speed is critical. A slow-loading site can deter users, leading to a higher bounce rate. This, in turn, negatively impacts search engine rankings.

This is where a technical SEO consultant steps in. They work on improving the site’s load speed by optimizing images, leveraging browser caching, and minifying codes among other strategies. By enhancing the site’s speed, they provide a better user experience, which is a crucial factor in boosting search engine rankings.

Optimizing Content

Beyond coding, a technical SEO consultant also works on the content. They ensure that the content is not only engaging and relevant but optimized with the right keywords. This involves conducting comprehensive keyword research and strategically placing these keywords in the content.

Additionally, they also work on meta-descriptions, title tags, and headers, ensuring they’re optimized for search engines. Optimized content improves a site’s visibility, driving more organic traffic, and search rankings boost.

Leveraging Schema Markup

One of the lesser-known SEO strategies that a technical SEO consultant uses is schema markup. This is code that’s added to a site to improve the way search engines read and represent a site in SERPs.

By leveraging schema markup, a technical SEO consultant can create richer search results, making a site more attractive to users. This not only drives more traffic but can also significantly improve click-through rates.

A Focus on Linking

Links play a crucial role in SEO. A technical SEO consultant works on both internal and external links. Internal linking helps search engine spiders understand the content strategy and structure of a site better.

On the other hand, earning high-quality external links from authoritative sites enhances a site’s credibility and boosts its search engine rankings. Here’s where SEO services come in handy, leveraging proven strategies to gain high-quality backlinks.

Addressing Duplicate Content Issues

Duplicate content can harm a site’s SEO. A technical SEO consultant helps identify and fix any duplicate content issues. This involves using canonical tags, which tell search engines which version of a page to consider as the primary one.

Prioritizing User Experience

A technical SEO consultant also focuses on user experience. From ensuring a user-friendly design to creating engaging content, they work towards providing a seamless and enjoyable experience for users. This not only retains existing users but also attracts new ones, boosting a site’s search engine rankings.

Staying Updated

SEO is ever-evolving, with search engine algorithms constantly changing. A technical SEO consultant stays updated with these changes, ensuring a site always adheres to the latest SEO best practices.

Elevate Search Rankings With the Help of a Technical SEO Consultant

An SEO consultant plays a vital role in a website’s success. By focusing on both the technical and content aspects of a site, they ensure that a site not only reaches the top but stays there. It’s an ongoing process, but with a technical SEO consultant at the helm, boosting search rankings becomes an achievable task.

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