Digital Marketing

Landing Page 101: The Dos and Don’ts of Designing

You could have the best product in the world, but if no one finds your business to purchase it, then it’s all for not.

That’s why creating a stellar marketing strategy is so important. And your landing page is arguably one of the best ways to promote your business, so you must make it count.

To help you out, we have listed down some dos and don’ts you need to know when it comes to designing your welcome page. Let’s dive in!

The Dos

When it comes to designing a landing page, there are certain things you need to do that you should keep in mind to ensure a successful and effective result. Here are some of them:

Keep It Simple

Keeping your site’s landing page design simple means avoiding cluttered layouts and too many graphics. A simple and clean design allows for a user-friendly experience. It makes it easier for visitors to navigate and find the information they are looking for. 

Utilize a Consistent Color Scheme

You need to choose a limited selection of colors and use them consistently throughout the page. A consistent color scheme creates a visually appealing design. And it also helps to establish brand recognition and creates a sense of cohesiveness.

When selecting colors, consider the psychology behind them and how they may influence the viewer’s emotions. You should also consider the colors of your brand’s logo and make it the center of the color combinations.

Have a Clear Call-to-Action

The main purpose of a landing page is to prompt visitors to take a specific action. You want them to do something, whether it’s signing up for a newsletter, downloading a free guide, or making a purchase.

To achieve this, you need to have a visible and well-defined call-to-action that stands out from the rest of the page. You can achieve this through the effective use of color, font, and placement.

It is also important to use concise and persuasive language to communicate the benefits of taking the desired action. A compelling call-to-action can increase conversion rates and turn site visitors into customers.

Use Eye-Catching and High Quality Visuals

Eye-catching and high-quality visuals can be in the form of images, videos, or animations. They should be relevant to the product or service you are offering and should help grab the attention of the audience.

A well-designed landing page with striking visuals can make a lasting impression on your visitors. So you need to maintain a clean and clutter-free design, making the visuals stand out and effectively convey the message to the visitors.

Create a Mobile-Friendly Version

Nowadays, most users access websites through their smartphones or tablets. So you need to design a website that has a landing page version that is optimized for mobile devices. This includes using responsive design, making sure the page is easy to navigate, and maintaining the overall aesthetic.

Conduct A/B Testing 

A crucial aspect of designing a site is conducting A/B testing. This involves creating multiple versions of the landing page. After that, these should be tested with different groups of visitors. This will help you see which design performs best. 

To help you conduct this, you can track your website visitors with Canddi or other software designed to monitor website traffic. This allows for data-driven decisions and continuous optimization of the landing page.

The Don’ts

When there are dos, there are also don’ts that you should avoid doing when designing a landing page. Here are some of them:

Use Generic Templates

While it may seem like an easy and efficient option, relying on a generic template can harm the effectiveness of your page. Generic templates do not take into account the unique selling point and branding of your product or service. So they make it difficult to stand out from competitors.

Templates also often have limited customization options. So they can make it difficult for you to create a visually appealing and user-friendly design.

In addition, using an overused template can make your page appear unoriginal and unprofessional. It’s important to invest time and effort into creating a customized landing page. It should accurately reflect your brand and resonate with your target audience.

Have Too Many Call-to-Action Buttons

While it may seem like a good idea to offer multiple options for visitors to take action, having too many buttons can hurt the page’s effectiveness. It can confuse visitors and make it difficult for them to know which action to take. This can lead to a higher bounce rate and lower conversion rates.

Use Vague Language

You need to avoid using words or phrases that are ambiguous or unclear in their meaning on your landing page. While it may seem like using vague language could intrigue or pique the curiosity of visitors, it often has the opposite effect.

Vague language can lead to confusion and frustration. It can cause visitors to quickly leave your page without taking any further action. 

Use Too Much Text or Long Paragraphs

Many designers make the mistake of using too much text or long paragraphs. This overwhelms users and makes it difficult for them to scan and understand the information. This can result in a high bounce rate and lower conversion rates.

Instead, keep text concise, use bullet points or lists to break up information, and use visuals to convey important points. Remember, one goal of a landing page is to capture the user’s attention, not to bombard them with lengthy text.

Incorporate Irrelevant Content

Including unnecessary or irrelevant content can distract from the main message and confuse a visitor. This will ultimately lead to a lower conversion rate. So keep the content on your landing page concise and relevant to the intended goal to optimize its effectiveness.

Follow This Welcome Page 101 Design Guide

Creating an effective welcome page is crucial for converting visitors into customers. By following the dos and don’ts of designing discussed in this guide, you can ensure an efficient experience for your visitors. 

So don’t wait any longer. Start implementing these tips in your landing page design today and watch your conversions soar. Take action now and see the results for yourself!

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