Digital Marketing

How to Rank Higher on Google: Tips Shared by an Online Marketing Agency

What is driving your website traffic?

If you’re relying on Google searches to make your website discoverable, SEO should be your first priority! Did you know that 93% of online experiences begin with a search engine? And once a user searches for something on Google, there’s a 33% chance that they would click on the first result.

This means that if your website is not number-1 on the google search results page, you’re missing out on one-third of your potential traffic. Now that tells you something about the power of effective SEO.

The reason why other websites are ranking higher than you on Google is that they are making informed efforts to improve their SEO strategy. The good news? It’s never too late to get started.

There’s still a lot you can do to improve your Google rankings. What follows is a rundown of a few search engine optimisation tips from an online marketing agency that can help you trickle up on Google.

# 1 Produce High-Quality Content

One of the most trusted ways to improve your SEO rankings is to improve the quality of your content. If you want people to visit your website, you need to give them a reason to keep coming back – it’s that simple. Your content needs to be relevant, recent, and reliable.

In addition to this, you also need to consider the dwell time. The dwell time is essentially the amount of time people spend on your website each time they make a visit.

Experts from top online marketing agencies say that if your site is always coming up with exciting content, people would want to spend more on it, thereby enhancing the dwell time. And this is excellent for SEO.

# 2 Optimise Your Images

Images are great for your website. But if you want these images to enhance your SEO rankings, you need to make sure they’re optimised properly.

Small factors like file format and size can play a big role in optimising your images for SEO.

You can also rename your images cleverly to sneak in a few keywords! For instance, if you have a website that sells wearable devices. Instead of naming the image ‘earpods100’, you can name it ‘best earpods under INR 5000.’

You can also be smart about keyword usage in the titles and descriptions of the images.

# 3 Start a Blog

Online marketing agencies can’t recommend this enough! Blogs are great for your website.

They are excellent for lead generation and help you engage with your visitors. But most importantly, blogs are a sure-shot way to enhance your SEO ranking. Here’s how.

As mentioned above, fresh and relevant content is what drives people to your website and gives them a reason to make frequent re-visits. And what better way than a blog to accomplish this?

If your blog posts are entertaining or informative enough, you can establish a loyal audience that visits your website regularly, thereby increasing overall traffic on your website.  

Final Thoughts

Search engine optimisation is more than just a marketing fad that would phase out with time. It is (and going to be) one of the most important considerations for any business that wishes to enhance its online presence.

If you’re just starting to focus on SEO, you’re a little behind in the race. But don’t fret. A reliable online marketing agency such as AdLift can help you get ahead. With a team of industry stalwarts, online marketing agencies like AdLift have a track record of ideating and implementing successful SEOstrategies and improving google rankings for businesses across industries.

These agencies know how to make your website content work harder and drive traffic to your website. So, what are you waiting for? Visit their website to know more!

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