The global online gambling market is expected to grow rapidly, with its value predicted to reach $93 billion by 2024. You have every reason to have a healthy desire to strive in this niche, whether you are promoting your own online platform with pay by phone casino not on gamstop or buying traffic for a partner. However, building successful marketing for online gambling can be quite challenging.
The online casino industry is highly competitive, and to succeed, operators must carefully assess the competition and identify marketing strategies that will allow them to stand out from the crowd.
Why is an online casino marketing strategy important for online casinos?
There are a number of reasons why an online casino marketing strategy is important for online casinos. Firstly, online casinos need to attract new players in order to grow and be successful. Secondly, online casinos need to retain existing players as they are the ones who bring in the most revenue. Thirdly, online casinos need to differentiate themselves from their competitors in order to stand out in the crowded online gambling market.
An effective online casino marketing strategy will help the online casino achieve all these goals. By using different marketing channels, online casinos can attract new players and convince them to try their services. At the same time, online casinos can use marketing to keep existing players coming back again and again. Finally, online casinos can use marketing to create a unique identity that differentiates them from their competitors.
Thus, it is obvious that an online casino marketing strategy is essential for an online casino. Without it, it will be difficult for an online casino to attract new players, retain existing players and stand out from the competition.
Writing a marketing plan
Successful casinos have three types of marketing plans:
Creating a strategy
Building an advertising campaign
Action plan
An effective strategy is usually for at least two years and should be reviewed quarterly. It is a high-level view of how you will win over your target market, anticipating your audience’s wants and needs before they know what they are. Once you have a clear idea of who your audience is, where they live, what they want to buy, when they want it, etc., creating campaigns becomes easier. Each strategy should include several campaigns. They are usually reviewed much more frequently, e.g. on a monthly basis. Campaigns should be a combination of interesting, relevant content worthy of clicks, with a combination of automation to get the right message across.
Finally, the most important element of your marketing plan. Any marketer can create a strategy, but what separates the masters of marketing from the ‘middling’ is the ability to execute an action plan.
Digital marketing
Digital marketing is a constantly evolving process that casinos and gaming brands need to master in order to stay ahead of their competitors.
With the advent of new media platforms, traditional advertising methods such as television commercials or billboards are becoming increasingly difficult to compete with new digital options. Winning casino marketing strategies come down to understanding your players (target audience) and providing appropriate messages to attract them.
Email marketing
Email marketing has been one of the most effective digital marketing strategies of the last couple of decades. It is now also one of the oldest. Like any other form of marketing, casino email marketing should be strategic, data-driven and focused on your goals. Maybe you want to increase the number of subscribers to your website or app.
Or maybe you want people to attend your next event, such as a poker tournament or concert. Maybe you’re a resort casino in a place like Las Vegas and you want to encourage website visitors to book a stay. Whatever it is, you need to personalise your message accordingly so that it resonates with your recipients and they know exactly why they should click on the link.
Player education
The gambling industry tends to view exclusively paying players as its customers, but new data shows that this is no longer the standard. Rather, it is time for casinos and gambling sites to start taking care of their non-paying players to maximise their return on investment.
It may take effort on both sides of the aisle – casinos and players – to keep all parties happy (and playing) for a long time. It seems casino companies could use a little help in this department. Player education will be an important factor in achieving long-term profits – both on the gaming floor and on digital screens.
Loyalty marketing
Loyalty marketing is nothing new, but it’s something every industry should be doing. After all, what are companies trying to do with their online marketing? Expand the customer base, promote the brand and increase sales! A loyalty programme can achieve both of these goals and more.
By giving customers rewards, discounts, exclusive access and additional offers, customers have a reason to return again and again. Loyalty programmes are not only great marketing ideas, but also smart business moves. After all, if you want your casino business to be successful in 2023 (and beyond), you need loyal customers who will return again and again.
Analytics and ROI measurement
Applying analytics and measuring return on investment (ROI) is essential in any business, but it’s essential for casinos looking to optimise their digital marketing strategies. Establishing a solid baseline early on will help your casino understand which content or advertising channels are generating positive results.
You will then be able to replicate this success with a sustained effort. Make sure that the ESP you are using provides reports on the specific baselines you are trying to measure.
What does an online casino need for an optimal marketing strategy?
To succeed, online casinos need to pay attention to their marketing strategy. This means creating a plan that will attract and retain customers. Some things to consider include:
– Creating a strong brand that will be recognisable and trusted by potential customers.
– Developing creative and effective advertising and promotions that will reach the target audience.
– Offering bonuses and rewards that will motivate customers to play.
– Making the website user-friendly and easy to navigate.
– Provide customer support that is responsive and helpful.
They also need to use social media to reach a wider audience. This can be done by creating attractive posts and using appropriate hashtags. In addition, online casinos should consider advertising on popular platforms such as Google and Facebook.
Finally, it is important to monitor the effectiveness of marketing campaigns so that they can be adjusted or improved if necessary. This can be done by using analytics tools to see which campaigns attract the most traffic and conversions.
By focusing on these elements, online casinos can create a winning marketing strategy that will help them compete in the ever-growing online gambling industry.
What is online gaming traffic?
Gaming traffic comes from people who are interested in winning money and having fun. In affiliate marketing, the general term that unites such traffic is iGaming.
The main sources of iGaming traffic are:
Publishers’ websites through advertising networks;
Pop-up advertising;
Native advertising and push traffic;
Contextual advertising;
Search engine traffic (in countries where iGaming advertising is allowed);
Social media (Tik-Tok, Facebook and others);
Google UAC.
Promoting online casinos through Google Ads
Google has a slightly more in-depth iGaming promotion policy. So you have to be certified by Google to promote an online platform or product. You can apply for certification and get a licence. And you must have this license even if you want to promote a website with only a link to an iGaming resource.
You must obtain the proper certification to promote social lotteries and non-casino gaming events. There are also country-specific restrictions, which are numerous and better researched in detail depending on your particular location.
Advertising for regular establishments, again, is allowed by default. Note that despite the above restrictions and some promotion efforts on Google, this advertising channel is barely at the top in terms of popularity, even among iGaming resources.
Where to get traffic for online casino? Time dictates conditions for any business. And in 2023, certain advertising channels will definitely bring more impact to your iGaming marketing plan.
Include competitor analysis in your online casino marketing strategy
The online casino industry is highly competitive, and in order to succeed, operators must carefully assess the competition and identify marketing strategies that will allow them to stand out from the crowd.
A comprehensive competitor analysis will help you understand the strengths and weaknesses of your competitors as well as their marketing strategies. This information can then be used to develop a marketing plan that will give you a competitive edge.
To conduct a competitor analysis, you need to collect data on your competitors’ websites, their social media presence and any other marketing activities. This can be done through online research as well as by talking to industry experts.
Once you have this information, you can start to build a picture of how your competitors are positioning themselves in the market. This will allow you to identify any gaps that you can exploit in your own marketing strategy.
Blogging
One of the cheapest online casino promotion ideas is to start a blog. This is a convenient way to share important casino related information. A blog shows that your casino is active if you publish content on a regular basis. Share information about the latest casino trends, a new product or game or gaming tips. If you make optimized material, you will attract the attention of online casino fans.
Another advantage of publishing on a regular basis is that you will get loyal users who are more inclined to recommend your blog to their friends and subscribers. Even if only a few people read your blog, it will help you promote your brand.
Working with affiliates
Want to know how to promote online casinos? Another area to look at is affiliate marketing for the gambling industry – over 80% of companies and even more publishers rely on affiliate programs as one of their main sources of revenue. Affiliate programmes link you to websites that will sell your online casino for a fee.
All you have to do is pay a commission to the affiliate each time someone clicks on your ad or visits your website. You pay for what you get by using this payment method. As a result, you won’t incur any losses.
Provide exclusive bonuses
Offering special bonuses or promotions is one of the easiest ways to attract customers. Bonuses add excitement and encourage players to play more games at your casino. You can reward people who play certain games with free games or spins. Another smart strategy is to offer consumers the chance to double their money if they make a deposit.
Creative data mining
According to researchandmarkets’ 2022 report on the global online gambling market, the global online gambling market is expected to reach $72.02 billion in 2023 at a compound annual growth rate (CAGR) of 12.3%.
It is safe to say that gambling will continue its intense growth. Now that casinos have found new ways to penetrate customers’ homes through sites such as Twitch and Steam, what tactics will they need to use over the next five years?
The better a casino collects and analyses customer data, the easier it will be for casino marketers to see hidden or potentially useful patterns in massive datasets. This will open up opportunities for highly effective email personalisation and empower more sophisticated customer interaction paths.
It will also help build a direct mail strategy and get better results than a random marketing approach. Intelligent data analysis is cost-effective in the long term and is one of the most important tactics the gambling and casino industry needs to adopt in 2023.
Sending out emails
Creating an email database is another inexpensive method of marketing online casinos . Using email newsletters makes it easy to reach every customer. This approach to business promotion is simple. All you need to do now is to get as many email addresses as possible. You can, for example, solicit readers’ contact information through articles on your blog or in guest posts, special forms and offers on your website in pop-ups, subscriber subscriptions or registrations, etc.
Casinos should send regular emails to inform consumers about new games, special discounts and in-game events. Sending out newsletters allows for regular reminders to be sent to customers.
Customers and revenue can be increased through online casino marketing. Simple but effective online casino promotion plan ideas can help with this.
In addition, website navigation should always be easy to use. Casino operators should do a thorough research on the latest gambling trends. A must do for developers is to create exciting games and incredible benefits.
Regular emails, blogs and social media posts will keep your customers interested. By using meta tags and affiliate links, you can attract new customers. When these methods are applied correctly, online casino profits can increase dramatically.
