Digital Marketing

How to evaluate the quality of your SEO backlinks

Backlinks have always been an important aspect of optimizing websites and web pages for search engines. Following links to web pages was, in fact, a crucial role in Google’s ascension to the top of the search heap. Links, particularly the value provided by links from one website to another, have been the single most important off-page SEO ranking criteria in the years thereafter. The way links influence rankings has also changed over time. Previously, simply having a large number of links pointing to a page was enough to propel it to the top of SERPs. However, Google upgrades have shifted the emphasis from number to quality when it comes to backlinks.

What is Backlink Quality?

A quality backlink in search engine optimization refers to a dofollow backlink within the body text of a page on a high-quality website that is relevant to your topic and points to a page on your website. The best backlinks include relevant keywords in the anchor text of the links. However, keep in mind that backlink quality is measured on a scale rather than a binary. So a link can be of good quality without possessing all of these characteristics. You can get high quality backlinks in the UK by working with an experienced and reputed London link building agency like Perfect Link Building. In fact, having a link that meets more than a couple of criteria is extremely rare for your site. Backlink quality must be assessed both individually and as part of your site’s overall backlink profile.

Domain Relevance and Quality

We briefly discussed this in the section on anchor text, but overall page relevancy is also very significant in determining link quality. Links from high-quality pages with relevant content to your page will pass far more link juice than links from irrelevant and/or low-quality pages. The position of that page inside the domain also influences how much link juice it flows through backlinks. Because they do not convey any of the domain’s accumulated value, orphan pages (those with no internal links pointing to them) are less valuable than non-orphan pages.

Link Type

When using a backlink checking tool, the link type is frequently included. Links have either a “follow” or a “no follow” property. No-follow links have no effect on search rankings. Paid links, user comments, and forum postings are common examples of these links. Quality backlinks usually have the follow characteristic, which signifies that search engines take the link into account when calculating search rankings.

Many backlink checker programs will also provide the total number of referring and linked domains for each backlink source. Credible websites frequently have far more referring domains than connecting domains. A credible website with a high DA score is more likely to receive backlinks than outgoing links.


Along with DA and PA, you may encounter a score known as “PageRank.” PageRank is a Google algorithm that determines the authority of a page. Page authority is essentially Google’s interpretation of it. PageRank ranges from 0 to 10. PageRank can be transferred. When a webpage receives a link from a webpage with a high PageRank score, the linked domain’s PageRank is increased.

These are some ways to assess the quality of your backlinks to ensure that they work towards your profit boosting efforts. Therefore, it is imperative to get high quality backlinks in the UK & partner with an excellent SEO agency.

Leave a Reply

Your email address will not be published. Required fields are marked *