With the global marketing space expected to roughly double in size between 2020 and 2026, you want to get your piece of that pie. Though, despite so many people jumping into this arena, a lot of companies still make common global marketing mistakes. How can you have the assurance you avoid them and increase your reach without suffering any of those problems?
This article lists six of the most common issues you might face when you expand into a global market. If this is your goal, make sure to check every one and make sure you are not about to trip up there either.
- Cultural Faux Pas
Be aware of local customs, language nuances, and even local humor. Things people find funny in one location often do not translate elsewhere. Thus, make sure you research every location you look at with care.
When you start your journey towards global expansion, you can even work with people you hire in every location to help you with this. They are much more likely to know any issues that might come up in how you communicate your global marketing strategy.
- Mistranslation of Text
When you change words to a new language, you should not only check they are correct technically but also culturally. Some turns of phrase might not always work where you aim for, for example. As such, investigate the services of professional translators to help you get it right every time.
- Forgetting Local Regulation
Some locations have limitations on what you can do when it comes to expressing your capabilities or intents. Whether it be specific parody laws, rules about claims you make, or other issues, you would benefit from looking into a local legal expert to help you out.
- Not Changing Strategy
When you switch between locations, there is every chance one approach may simply not work. This might be due to any number of cultural reasons, including what people spend money on or how people see value in products.
This could lead to you doing anything from adjusting the price of a product to a full rebranding in a specific area. So, try not to consider your digital marketing strategy sacrosanct outside of your local area.
- A Lack of Imagery Localization
When people go to your website, they should get a local version of it. If you are trying to market to non-American countries, for example, having an image of American culture on your front page may put them off. If your global marketing budget allows for it, have different stock photography you feed to different locations.
- Failing to Use Social Media
Social media marketing is very important, but you should be aware that different locations use it in very different ways. Some non-American locations even have more localized social media hubs you might want to try out too.
Avoid Common Global Marketing Mistakes
With the above common global marketing mistakes in mind, you can move forward and know how to avoid them. Still, you might want to learn more about how to succeed at such things. This is where our site comes in.
By checking our articles, you are likely to find many more hints and tips on how to expand your reach far beyond your local market. So, load up our blog and find out more about these opportunities today.