A great user experience is a must on the web. You can’t just throw up a website and call it a day anymore. When 52% of users won’t return to a website because of aesthetics, you must invest in creating a great UX design.
Improving your website UX is one of the best ways to boost your brand’s credibility, but it will take some work to do right. Follow the four tips below to improve the user experience on your website.
- Optimize for Different Screen Sizes
You’ll have many visitors use different devices to visit your website. The days of having primarily desktop users are over. Now that mobile phones are common, you’ll see much of your traffic come from mobile.
Having a great website user experience means making sure your website looks great on every screen size. Invest in a responsive website design for those users.
You can work with a company like the Blennd website design agency if you need help optimizing for different screen sizes.
- Improve Page Speed
It isn’t enough to have a great website design. If it takes too long for your website to load, people will leave and head to one of your competitors.
Use page speed tools to measure your website’s performance. Clean up images to optimize them and reduce your website code where possible. Try not to let your website take longer than a couple of seconds to load.
- Use Call-to-Actions
People need a little direction when browsing a website. They may make it to an initial page, but unless they know the best action to take next, they will immediately leave in most cases and not come back.
Great UX design provides hints for people that help them take further action. Article conclusions will encourage people to read more on the website, and product pages will recommend similar products to buy. Do whatever it takes to help visitors navigate to the right area of your site to get help.
- Keep Consistent
Creating unique designs across your website in some situations may make sense. You can show your uniqueness and stand out. But the problem with this is that many people expect a consistent brand experience on a website.
Think of your brand image whenever you work on your website design. You want to use the same colors, logos, and image types across your entire site.
Doing this will help you establish your brand and help people remember what you offer.
Take Your Website UX Seriously
A great website design can get you far, but if it’s hard for people to use your site to get around, you won’t get far in convincing people to buy your products. You also need a great UX design to help people find their way around and offer a great experience.
That’s why you must do whatever is possible to improve your website UX. When you do, you’ll have an easy-to-use website that serves your customers well.
Of course, you’ll also need to learn how to get traffic to your new website redesign. Check out the blog to learn how to build your presence online.