Outdoor advertising has always been an effective way of promoting products and services to a broad audience. Many people may assume that outdoor advertising is becoming obsolete. But this isn’t true!
With the use of creative and eye-catching billboards, outdoor advertising continues to captivate audiences all over the world. Let’s take a look at some outdoor advertising examples that are sure to inspire your next marketing campaign.
Let’s dive in and explore the world of outdoor marketing!
Read on!
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Interactive Eye-catching Billboards
Interactive billboards are digital displays that allow audiences to engage with the content in a fun and interactive way. These creative street billboards offer a new level of interaction between consumers and brands. This can span from touch sensors to augmented reality.
One of the best creative ads examples of this is Coca-Cola’s “Small World Machines” campaign. This is where vending machines in India and Pakistan were connected live via video feed.
It allows people to interact with each other while sharing a Coke. This campaign not only promoted the brand but also brought people together. It then creates an unforgettable experience.
3D Art Installations
Using 3D art installations in outdoor advertising has become increasingly popular. This is due to its ability to create a sense of curiosity and wonder.
These installations can range from giant sculptures to optical illusions. This makes them stand out in busy urban environments. They also make for great photo opportunities. Thus, giving the brand more exposure on social media.
An excellent example of this is the Nike 3D LED Display in Shinjuku Tokyo. It featured a pair of running shoes that appeared to be floating in mid-air.
This creative display not only captured the attention of passersby. It also created a buzz on social media. Thus, resulting in Nike’s brand awareness.
Innovative Bus Shelter Ads
Sometimes, using space creatively is all it takes to grab people’s attention. Brands have been utilizing unique spaces such as:
bus shelters
benches
escalators
They make use of all these to promote their products or services. These clever placements make it impossible for people to ignore the advertisement, making them more likely to remember the brand.
An example of this is KitKat’s “Take a Break” campaign, where they turned bus shelters into giant chocolate bars. The creative use of space not only caught people’s attention but also conveyed the brand’s message in a fun and memorable way.
Graffiti Murals and Street Art
Street art and graffiti murals have been used for decades to promote products and services in a unique and eye-catching way. What makes this form of outdoor advertising effective is its ability to blend with the urban environment. This makes it feel less intrusive and more like an artistic expression.
An excellent example of this is McDonald’s “Follow the Arches” campaign, where they commissioned local street artists to paint colorful and creative murals inspired by their iconic golden arches all around the world. This campaign not only promoted the brand but also supported local artists and communities.
Discover Creative and Eye-Catching Outdoor Advertising Examples
Outdoor advertising is far from becoming obsolete. This can be seen in these inspiring examples of creative and eye-catching billboards. By utilizing unique spaces and incorporating elements of fun and curiosity, these advertisements not only promote the brand. They also leave a lasting impression on consumers.
As technology and creativity continue to evolve, we can expect even more exciting outdoor advertising examples in the future. So don’t miss out on the endless possibilities of outdoor marketing!
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